Solutions for Naming Agencies

Your shortcut for getting to a shortlist.

Don't present a name with a conflict. Clear a high volume of potential names for their legal viability quickly, so no conflicts ever make it to client.

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Conflict-proof your names with Haloo

Photograph of Caitlin Barrett

Clear hundreds of names instantly

Haloo's deep AI tools help you move through a long list of names quickly—so you can move forward with the best available options for your clients.

Only show what clients can own

Spot potential conflicts early on with our instant comprehensive searches and built-in risk ratings. Saves you the embarrassment, and your clients the heartbreak.

Do it all in one place

With instant trademark search, common law search, and comprehensive reporting in one easy-to-use platform, you can spend more time ideating, and less time vetting.

In 20 years of naming, Haloo is the first solution I’ve seen that actually takes into account the needs of people who develop names for a living.

Caitlin Barrett
Founder, WildGeese Studio

Here's how Haloo will transform the way you work.

Common Law

See more web sources than ever in one deep dive

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Efficient Workflow Tools

Set your search once. Explore unlimited names.

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Global Trademark Screening

The world's trademark data at your fingertips

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Instant Comprehensive Search

Comb through your list with lawyer-quality results

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Additional Features

  • Direct Lookup

    Find the exact information you need for business intelligence and trademark research.

  • AI-Powered Risk Rating

    Quickly identify potential conflicts in your list of names with our built-in risk assessment.

  • Effortless Reporting

    Create customized professional reports that are intuitive and client-ready.

  • Goods/Services Selection

    Let AI identify the right goods/services categories and Nice classes for you.

  • Collaborative Workflow

    Work with your whole team in one easy-to-use, easy-to-learn platform.

  • Expert Guidance

    Get support from a team of TM attorneys and research specialists with on average 10+ years of experience.

We're always evolving

Here's a preview of what we're working on.

Generative AI

Expedite your work with new AI features, from semantic search to templates.

Common Law Plus

Dig into premium common law sources, like Mintel's Global New Product Database.

Haloo Naming

Get to great names faster with AI that helps you ideate, iterate, and refine.

FAQ

  • Not at all. Unlike our clunky competitors—we won't name names—we're easy to set up and easy to use. If anything comes up along the way, our expert team is here to provide training and customer support.

  • Not at all. In fact, many of our current clients are from naming and branding agencies. The platform was built by trademark practitioners to do the heavy lifting, so that it's easy to use for everyone. From our results to our reporting, everything was designed with usability in mind.

  • Of course! As a client, you have access to an account manager during standard customer service hours. We also regularly offer training sessions for our clients.

How we started

Our Founder's Story

Haloo's lightbulb moment: what if lawyers could conduct comprehensive trademark searches themselves?

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