Post This, Not That: The LinkedIn Schedule That Can Double Your Trademark Practice

LinkedIn Engagement Schedule for Trademark Attorneys

Weekly schedule:

Monday:

• Share an informative article about current trademark law developments.

• Engage with 3-5 posts from attorneys or industry leaders by commenting, liking, or sharing.

Tuesday:

• Share a quick tip or "Did You Know?" on trademark protection.

• Respond to any comments on the attorney's recent posts.

Wednesday:

• Share an anonymous case study or success story.

• Join a relevant attorney LinkedIn group conversation.

Thursday:

• Share a thought-provoking question to spark debate.

• Engage with 3-5 postings, focusing on the attorney and expanding your network.

Friday:

• Share a personal insight or lesson acquired from your trademark law practice.

• Conduct a brief (15-minute). LinkedIn Live Q&A session on a popular trademark Topic

Monthly Activities:

1. Create and publish one long-form article on LinkedIn about a complicated trademark issue or industry trend.

2. Network with 5 new contacts in relevant professions (for example, brand managers or startup founders).

3. Review and update your LinkedIn profile with any new accomplishments or skills.

Quarterly Activities:

1. Analyze your LinkedIn data to determine which types of postings perform best and change your strategy accordingly.

2. Organize a virtual roundtable discussion with other IP practitioners around a current trademark law challenge.

3. Create and distribute a downloadable resource (for example, "Trademark Filing Checklist for Startups").

Content ideas:

• Analysis of recent high-profile trademark disputes

• Clarification of common trademark misconceptions

• Strategies for worldwide trademark protection

• Perspectives on the junction between trademarks and emerging technologies.

• Personal stories of hard instances (without violating confidentiality)

• Advice for young attorneys starting out in trademark law.

• Conversations about the future of trademark protection in the digital age

Best practices:

1. Use pertinent hashtags such as #TrademarkLaw, #IntellectualProperty, #BrandProtection.

2. Engage truly, adding value to debates rather than just self-promotion.

3. Maintain consistency with your posting schedule.

4. Mix up your content types, such as text posts, photographs, videos, polls, and so on.

5. Always respect client confidentiality and follow legal ethics in your writings.

6. Showcase your personality while remaining professional.

7. Respond quickly to comments and messages to create relationships.

Remember, consistency and adding value to your network are essential. Adjust this schedule as needed to accommodate your workload and preferences, but try to keep a consistent presence on the platform.